Faceted navigation hygiene
Noindex low-value filter combinations, canonicalize parameter URLs, and reserve crawl budget for category and product templates that convert.
- Allow indexation only on strategic filter pages (e.g. brand + category)
- Block infinite sort/pagination parameter variants
- Use Product schema on PDPs with price and availability
Arabic category growth
Category pages should target native Arabic queries—not translated English category names. Research how shoppers in KSA, UAE, and Egypt search for your product types.